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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It. Allen Weiss PhD, Deborah J. MacInnis PhD

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It


The-Brand-Benefits-Playbook-Why.pdf
ISBN: 9781637745038 | 256 pages | 7 Mb
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  • The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It
  • Allen Weiss PhD, Deborah J. MacInnis PhD
  • Page: 256
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781637745038
  • Publisher: BenBella Books, Inc.
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The Brand Benefits Playbook : Allen Weiss Customers also care less about the features of your product-what it has-than about its benefits-what it does for them. While this sounds like common sense,  How to know if you've got product-market fit “You can always feel product/market fit when it's happening. The customers are buying the product just as fast as you can make it -- or usage is growing just as  How Having a Website Can Benefit Your Business A business website is the online representation of your brand. While some businesses may not need a website, having one will almost never hurt. The Brand Benefits Playbook: Why Customers Aren't Buying The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It (Hardcover). Pre-Order Now Badge. The Brand Benefits Playbook: Why Customers Aren't Buying The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It (Bog, Hardback, Engelsk)  Retail reset: A new playbook for retail leaders Jul 10, 2023 — The Brand Benefits Playbook: Why Customers Aren't The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It · What market they are in (or could be operating in) · How  What Your Customer Wants and Can't Tell You Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy-and how to use that knowledge to improve 

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